PRIVACY POLICY
Effective Date: March 24, 2026
Straight Shooter Heating & Air Conditioning (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide when using our website located at https://straightshooter.ac.
This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services.
Notice at Collection (California Residents)
If you are a California resident, this section provides notice under the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).
We collect personal information in order to:
- Provide HVAC services
- Respond to customer inquiries
- Schedule service appointments
- Improve our website and services
- Measure and improve marketing performance
We do not sell personal information for monetary value. However, some sharing of information with advertising partners for marketing purposes may be considered “sharing” under California law.
We retain personal information only as long as reasonably necessary to operate our business, provide services, comply with legal obligations, and resolve disputes.
Information We Collect
We may collect personal information from you in several ways.
Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Request a service quote
- Schedule an appointment
- Fill out a website form
- Contact us by phone, email, or text
- Subscribe to marketing communications
Information collected may include:
- Name
- Email address
- Phone number
- Service address
- Details about your service request
This information is used to respond to inquiries, schedule services, and communicate with you.
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and tracking technologies.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Pages visited
- Time and date of visits
- Referring website
- Website interaction behavior
These technologies help us analyze traffic, improve website functionality, and measure marketing effectiveness.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies such as pixels, web beacons, and tags to:
- Maintain website functionality
- Understand how visitors interact with the website
- Analyze traffic patterns
- Improve marketing effectiveness
You can control cookie settings through your browser preferences.
Disabling cookies may affect certain website functionality.
Analytics and Advertising Technologies
We use third-party analytics and advertising tools to help us understand how visitors interact with our website and to improve our marketing efforts.
These tools may include:
- Google Analytics
- Google Ads
- Meta Pixel
These services may use cookies, pixels, and similar technologies to collect information about your browsing activity across websites and devices.
The information collected may include:
- Device identifiers
- IP address
- Pages visited
- Interactions with advertisements
- Conversion data
This information helps us measure advertising performance and improve marketing campaigns.
Targeted Advertising and Remarketing
We may use advertising services that allow us to display ads to users who have previously visited our website. These advertising services may track your activity across websites in order to show ads that may be more relevant to your interests.
For example:
- Google Ads Remarketing may display ads across Google’s advertising network.
- Meta advertising tools may display ads through Facebook or Instagram.
These services may use cookies or pixels to identify visitors and measure advertising performance.
You can opt out of personalized advertising through the following tools:
- Google Ads Settings
https://adssettings.google.com - Meta Ad Preferences
https://www.facebook.com/adpreferences
You can also visit:
to opt out of interest-based advertising from participating companies.
Call Tracking and Phone Communications
We use call tracking technology through ServiceTitan to understand how customers find our business and to improve customer service.
When you call a phone number displayed on our website or advertisements, the call may be routed through our call tracking provider.
Information that may be collected may include:
- Phone number
- Call time and duration
- Call source (such as website or advertisement)
- Call recordings (if applicable)
This information helps us measure marketing effectiveness and improve service quality.
SMS Messaging
If you opt in to receive text messages from us, we may collect information related to those communications including:
- Phone number
- SMS consent status
- Message delivery information
- Message engagement data
We do not sell or share your SMS consent or phone number with third parties for purposes unrelated to providing messaging services.
Your information may be shared with vendors that help deliver messaging services such as messaging platforms or telecommunications providers.
Categories of Personal Information We Collect
Category | Examples | Sources | Purpose |
Identifiers | Name, phone number, email address, IP address | Website forms, analytics tools | Customer communication, services |
Customer Records | Service requests, appointment information | Provided by customers | Deliver HVAC services |
Internet Activity | Website usage, page visits | Cookies, analytics tools | Improve website and marketing |
Geolocation Data | Approximate location from IP address | Analytics providers | Website analytics |
Audio Information | Phone call recordings or metadata | Call tracking provider | Customer service and marketing attribution |
Marketing Data | Advertising interaction data | Advertising platforms | Improve marketing campaigns |
How We Use Personal Information
We may use personal information to:
- Provide requested
- services
- Schedule and manage service appointments
- Communicate with customers
- Send appointment reminders
- Improve website performance
- Measure marketing effectiveness
- Prevent fraud or misuse
- Comply with legal obligations
Sharing Personal Information
We may share personal information with service providers that help operate our business, including:
- Website hosting providers
- Analytics providers
- Advertising platforms
- Call tracking providers
- Marketing service providers
Examples of such companies include:
- Meta Platforms
- ServiceTitan
We do not sell personal information for monetary value.
However, sharing data with advertising partners may be considered “sharing” under California privacy law.
California Privacy Rights
California residents have the right to:
- Request access to personal information we collect
- Request correction of inaccurate information
- Request deletion of personal information
- Request information about how personal information is used and shared
To submit a request, contact us at:
support@straightshooter.ac
We may verify your identity before fulfilling requests.
Global Privacy Control (GPC)
Some browsers allow users to send a Global Privacy Control (GPC) signal indicating a preference to opt out of certain data sharing practices.
If we detect a valid GPC signal from your browser, we will process it as a request to opt out of certain sharing of personal information where required by law.
Data Retention
We retain personal information only for as long as necessary to:
- Provide services
- Maintain business records
- Comply with legal obligations
- Resolve disputes or enforce agreements
Updates to This Policy
We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised effective date.
Contact Information
If you have questions about this Privacy Policy, you may contact us at:
Straight Shooter Heating & Air Conditioning
https://straightshooter.ac
7953 Mission Gorge Road
Santee, CA 92071
(858) 935 4328
support@straightshooter.ac
Personal information we collect directly from you may include first and last name, address, email address, and phone number Information collected from your device: Our website may use technologies such as cookies, web beacons, pixels, and other similar technologies to automatically collect certain information from your device including, for example, your IP address, date and time of your visit, browser and operating system information, referring website address, and other information about how you interact with the website.
Our website may also use cookies and similar technologies to enhance your user experience and enable certain features, such as keeping track of items you put in your shopping cart. Our email campaigns may also use tracking technologies such as web beacons, pixels, and other similar technologies to automatically collect certain information such as your IP address, browser type and version, and email engagement statistics. Information collected from our partners.
We may collect personal information about you from our third-party partners and combine it with other information that we collect. Personal information we collect from our partners may include, for example, your demographic information, shopping history, and geographic locati